Apple has announced a special "Apple Experience" event for March 4, 2026 in New York, London, and Shanghai. The expected star of the show is a new low-cost MacBook featuring the A18 Pro chip (iPhone chip) and vibrant color options.
Key Details
- Display: 12.9-inch
- Chip: A18 Pro (first consumer Mac with iPhone chip)
- Body: Aluminum chassis
- Starting Price: Under $1,000
- Brand: "MacBook" (reviving classic branding)
Colors
The event invitation features a 3D Apple logo in yellow, green, and blue. Expected color options include:
- Light Yellow
- Light Green
- Blue
- Pink
- Silver
- Dark Gray
This makes it Apple's most colorful laptop since the iBook G3.
Market Strategy
This device targets education markets and budget-conscious consumers, competing with Chromebooks while leveraging Apple's ecosystem advantage and the A18 Pro's neural engine for AI tasks.
Sources: MacRumors, Bloomberg, analyst Ming-Chi Kuo predictions